2. Soft Launch: Steps

1) Identify 15-25 key stakeholders.  

2) Individually send soft launch invite emails to each stakeholder.  Your relationship to the recipient is key here - and greatly influences the impact of the email.  Avoid delegating this step.

3) Followup 2-3 days later with a reminder to each recipient.

Criteria

For a project to transition from the Soft Launch phase to the Launch phase (i.e., go live), the following must be met:

• 15 comments
• 5+ followers (not including project team members)
• 100% reply rate (every open-ended comment receives at least one response)

The Soft Launch phase should conclude within 1 week.