1. Soft Launch: Overview

What is it?

A soft launch is a way to share early access to key community stakeholders, fostering a constructive online conversation—similar to an in-person meeting. This strategy ensures that the right people start the discussion about your project.

Why is it critical?

Community members, especially silent supporters, are unlikely to make comments on a blank slate. A successful soft launch:

• Sets the tone for public launch.
• Prevents opposition from dominating the discussion or claiming there is no engagement.

Based on data from nearly 600 projects, coUrbanize has identified the soft launch as the #1 determinant of engagement success. Failing to meet the soft launch criteria significantly reduces project success rates.